J. Bruce Llewellyn was one of the most successful serial entreprenuers of all-time. Llewellyn was a military veteran, presidential appointee and became the nation's only black owner of a beverage bottling company. He took his Philadelphia Coca-Cola Bottling Company from the nation's 15th largest bottling company to the 4th largest.From 1985 until 2007, when he sold the company back to Coca-Cola, annual sales grew from $100 million to $540 million. His business ventures included a grocery store chain, a bank, various media outlets and other diversified interests. He almost became the first African-American to become the majority owner of an NFL team. During an interview with the National Visionary Leadership Project, he teaches us a great lesson about integrity.
Llewellyn risked his life to make his word mean something. What do you stand for? And, what are you willing to do the preserve your integrity?